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Marketing Strategy & Branding

InterComm South Africa works with your sales team to prepare a practical, cost-effective Marketing Plan to define your competitive advantage and identify which advertising tools are delivering real sales leads and improving service levels.

Whether its a printed publication, an advert or a website, our eagle-eyed attention-to-detail ensures that it presents a professional, coherent message about your company.

Websites & Internet-based Applications

A web designer is more architect than artist – function matters! We are Drupal specialists who can write content, design AND programme.

We build moible-friendly websites and intranets to drive sales and corporate communications, and eLearning systems for training and education.

Advertising Design & Media Material

If your advertising isn’t bring in leads, let InterComm review your media strategy, and bring your media adverts up to date. We will help you choose the right magazines and newspapers based on readership demographics.

And we don’t take your 16% media commission or charge a percentage of every print job. You, the client, remain “hands-on” in terms of media bookings – and that’s no bull!

Magazine & Print Layouts

If you print a company newsletters or brochures, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool.

We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production. We’ll but the “fizz” back into your corporate communications.

Website Design & Development

Corporate Internet website - Design, Content & Photography
Corporate Intranet - Analysis, Design, Content & Change Management
Member-based organisation. Strategy, Design, Content & Development
Design, Development & Logo

We design, write & build professional websites and complex internet applications to market your products and services, get sales leads, interact with customers and support clients. We are Drupal specialists.

Web design is fundamentally different to design in other advertising media because a website is multidimensional and interactive. All over the internet you will see articles showing off "The Best of the Web". With every click you see a website with a beautiful, enticing, full-screen image, where a transparent button leads to pages of well constructed, adaptive content that is rich with videos and cool zooming enlargements and animations. The navigation functions perfectly across devices, switching from a horizontal to a mobile menu at just the right times.

Many clients yearn for sites like these. Unfortunately their potential target market lives in South Africa, and won’t have the bandwidth to see it, or the patience to wait for the first page to load.

A web designer is more architect than artist - function matters! InterCommSA understands how design elements can help or hinder your customers' efforts to learn about your company's products and services.

Content is the foundation of every website. Graphics give impact and memorability, words change opinions and drive sales! Getting your content right is our first priority. Professional copywriters will ensure your wording is not only grammatically correct, but written to attract your niche target market - AND improve your Page Rank on Google.

InterComm Advertising sets up detailed performance metrics and search engine analytics so you understand what is working on your website and what needs improvement.

Website Strategy

InterComm South Africa has a disciplined briefing and assessment methodology to assist clients to make the right long-term decisions concerning:

  • Branding - how does it look?
  • Site Design & Architecture - is it fast and efficient?
  • Site Navigation - is the site intuitively structured How does it work on a cell phone?
  • Functionality - is it fast and user-friendly?
  • Applications - could you save time and money by gathering or distributing customer information online?
  • Text and photographic content
  • Legal issues: disclaimers, privacy policies and the ECT Act of 2002
  • Google Search engine optimisation

Creating content

Design and content have to work together to provide a satisfying, enjoyable experience for your readers and potential customers. Content might be text, photographs, icons or rich media.

Content is also what Google looks for. The most beautiful Flash animation of a spinning logo might wow your viewers and even your CEO, but to Google it's irrelevant. To get get that top rank on Google, you will need words, captions and tags.

By working with a professional copywriter when creating or upgrading your website, you are assured of wording that is not just grammatically correct, but is written to attract and interest your niche target market. InterComm will research your industry and competitors, edit from brochures or profiles or write new text content. We can take photographs, or source appropriate royalty-free photographs, icons and graphics.

Interactive, Dynamic internet Applications

Do your staff waste time fielding the same enquiries over and over from frustrated customers about how to use your product? You could save manpower and time by offering the information 24 hours a day. Interactive or dynamic websites allow you to network with your prospects, clients or members. They are an ideal way to cut costs on administration for your club, project or customer-service department.

Security is built into the core structure and members will be given authority levels that allow them to view all information on the website. Any person with computer access (and the correct authorisation) can be delegated to add or update content.

There are no ongoing licensing fees, and the system is modular and flexible.

Domain Registration, Hosting & Maintenance

InterComm only offers hosting to our clients, as we are very strict about server security. We can also negotiate appropriate hosting solutions or domain names with your supplier of choice.

For a website to remain a strong corporate brand, it must be regularly updated. InterComm has worked with most clients over many years to ensure that the site remains fresh and exciting. We specialise in dynamic websites where clients can update their own websites


Our inexpensive framework is based on open-source technologies, and gives employees and project team members a single point of access for a project or department. InterComm configures the initial set-up to suit individual project and department requirements, thereafter employees add and update their own data and documents. The interfaces are user-friendly and intuitive.