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Marketing Strategy & Branding

InterComm South Africa works with your sales team to prepare a practical, cost-effective Marketing Plan to define your competitive advantage and identify which advertising tools are delivering real sales leads and improving service levels.

Whether its a printed publication, an advert or a website, our eagle-eyed attention-to-detail ensures that it presents a professional, coherent message about your company.

Websites & Internet-based Applications

A web designer is more architect than artist – function matters! We are Drupal specialists who can write content, design AND programme.

We build moible-friendly websites and intranets to drive sales and corporate communications, and eLearning systems for training and education.

Advertising Design & Media Material

If your advertising isn’t bring in leads, let InterComm review your media strategy, and bring your media adverts up to date. We will help you choose the right magazines and newspapers based on readership demographics.

And we don’t take your 16% media commission or charge a percentage of every print job. You, the client, remain “hands-on” in terms of media bookings – and that’s no bull!

Magazine & Print Layouts

If you print a company newsletters or brochures, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool.

We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production. We’ll but the “fizz” back into your corporate communications.

Strategy & Branding

There are a dozen situations every week where you get less than a minute with a potential prospect - except you don't know he's a prospect yet. He's the guy in the lift next to you, a person stuck in a queue with you or someone you meet at a business breakfast.

So what are your "must haves" when it comes to setting up your new business venture? Contrary to the advice of branding consultants, most companies have thrived despite (or even because of) their lack of a poster stating their corporate values, mission and vision.

Here are the top 10 branding tools you will need in a new small business.

Old IBM Technical Manual
Good manuals are good business. Compare the cost of including one paragraph in a manual vs 10 phone calls a week for the lifetime of your business. Happy users are worth their weight in gold.

Creating a "buzz" around products, services, businesses or events is a requirement from all clients. There is no social media marketing wand to wave that will quickly bring the right target audience to your website. And what works for one brand may not work for another.

Why do business plans and strategies so often end up in the bottom drawer - forgotten and failed - despite hundreds of hours of investigation, analysis and great ideas. Why are so many great business ideas never executed?

Spam is the electronic equivalent of junk mail and now exceeds 70% of all e-mail traffic. Perhaps even more worrying is a recent US study that found that four out of every five children aged 7 to 18 regularly receive spam e-mail offering gambling, money lending, scams and pornographic material.

Are you a professional or an enthusiastic amateur when it comes to managing and coaching your business team?

The coach in an amateur or school team (if there is one at all) is there to exhort the players to greater heroic achievement. The game plan is "kick butt!" or "watch the defense" or "don't let them score". In an amateur business, you often hear "work smarter", "watch your costs" or "I don't want to see a single sale lost".