Support Services
InterComm South Africa offers a number of services that support the design and development of effective websites, intranets, e-commerce stores and online social networks.
InterComm has qualified and experienced specialists in marketing, photography, project management, copywriting and design AS WELL AS information technology, ensuring that your project meets all its business objectives - including budget and deadline.
- marketing strategy & online branding
- professional copywriting
- photography, retouching and graphics
- sourcing of articles and information
- product CD's
Strategy & Branding
We believe that your website should always be as good a reflection on our company,as it is on yours!
Your website will be based on a sound marketing strategy derived from your competitive advantage and core competence. We make appropriate use of creative graphics, scripted elements such as interactive menus, forms and database interactivity.
Professional Copywriting
Web design is critically important for shaping users’ perceptions of your brand, products, and services. However, they don’t come to your website for its great design; they come for the content. Design and content have to work together to provide a satisfying, enjoyable experience for your readers and potential customers.
Based on interviews or brochures, our skilled copywriters will ensure that your web content is written in a suitable style and format to suit your audience. We will advise on the type of content that will attract your prospect's attention and retain his interest.
Ongoing Case Studies & Articles
All dynamic websites have a thirst for high quality, topical content to encourage readers to visit the website regularly. Although many companies hire PR staff and specialists, not all website owners are willing or able to create this content as part of their marketing.
InterCommSA will research and publish appealing industry related articles on your website, and will submit them to other articles websites, and to Twitter.
These articles always include one or two links back to your own website. As well as the search engine benefits you get from income links, you may also find your article published in ezines and newsletters with a strong, dedicated, and loyal following will drive direct traffic to your website.
Photo enhancement
Good photographs are critical elements of any website Simple enhancements can have a big effect on your sites professionalism. We can reposition objects, create glamourous backgrounds, remove extraneous objects from the background or remove a background completely so your product really stands out in 3D.
We can colour correct faded images, and fix under or over-exposure. And if bright sunlight has resulted in a shiny nose, blemishes or wrinkles, just a few corrections will ensure your photo looks the way you intended it to!
Website Assessment
InterComm has a disciplined methodology for objectively assessing all aspects of your current website:
- Branding
- Site Design & Architecture
- Site Navigation
- Functionality
- Language and quality of content
- Consistency
- System and User Feedback
- Legal issues and the ECT Act of 2002
- Shopping Experience
- Search engine optimisation
Product CDs
Corporate and product CDs make cost-effective marketing tools for distribution at trade shows or directly to customers. CD's can also provide inexpensive after-sales training. Most websites can be converted to an autoplay CD at very low cost.
Other Marketing Services
InterComm works with a small network of trusted SMME's who together offer the full range of services required in the field of marketing including corporate identity, writing of news releases, brochure design, repro & print, event management, IT services and the updating of databases.
Software Interface Design
The Internet introduced the idea that human-computer interfaces could be so intuitive and easy-to-use that a member of the public could enter information accurately and consistently without any training at all.
InterComm builds on 15 years of internet and intranet development to help companies and software developers improve the usability of their interfaces.
We offer
- Usability analysis and testing
- Screen design and storyboarding
- Multimedia Training material and technical manuals
- Online User support systems: secure web-based FAQs, software registration and download areas for patches and documentation
Get started on Twitter today!
Twitter is an exciting new marketing tool for any enterprise that offers original content or advice.
If you think Twitter is an ideal branding tool to build credibility for your organisation let InterCommSA help to set up your Twitter account, design your background, identify initial articles to tweet and give you the information and software you need to get you "tweeting" like a professional
Internet & Intranet Strategy Workshops
The InterComm Internet Marketing Strategy Workshop is a fast-track, scientifically structured process designed to define, understand and anticipate the numerous marketing opportunities that electronic media.
The result of this process is a documented marketing and business development strategy that is market and client-oriented. It integrates all aspects of market, product and competitor analysis, business development, customer relationship management and employee communications. Operations, IT and system issues are also identified as constraints in serving customers. The strategy is broken down into actionable projects (including IT, internet and e.Commerce projects where appropriate).
The interactive approach brainstorms a practical strategy while ensuring buy-in from management and staff. It leverages the company's understanding of its competitive advantage and constraints, but harnesses the consultants' experience of both technology and marketing.
