SUPPORT SERVICES

InterComm South Africa offers a number of services that support the design and development of effective websites, intranets, e-commerce stores and online social networks. Professional Copywriting Web design is critically important for shaping users’ perceptions of your brand, products, and services. However, they don’t come to your website for its great design; they come for the content. Design and content have to work together to provide a satisfying, enjoyable experience for your readers and potential customers. Based on interviews or brochures, our skilled copywriters will ensure that your web content is written in a suitable style and format to suit your audience. We will advise on the type of content that will attract your prospect's attention and retain his interest. Ongoing Case Studies & Articles All dynamic websites have a thirst for high quality, topical content to encourage readers to visit the website regularly. Although many companies hire PR staff and specialists, not all website owners are willing or able to create this content as part of their marketing. InterCommSA will research and publish appealing industry related articles on your website, and will submit them to other articles websites, and to Twitter. These articles always include one or two links back to your own website. As well as the search engine benefits you get from income links, you may also find your article published in ezines and newsletters with a strong, dedicated, and loyal following will drive direct traffic to your website. Photo enhancement Good photographs are critical elements of any website Simple enhancements can have a big effect on your sites professionalism. We can reposition objects, create glamourous backgrounds, remove extraneous objects from the background or remove a background completely so your product really stands out in 3D. We can colour correct faded images, and fix under or over-exposure. And if bright sunlight has resulted in a shiny nose, blemishes or wrinkles, just a few corrections will ensure your photo looks the way you intended it to! Product CDs Corporate and product CDs make cost-effective marketing tools for distribution at trade shows or directly to customers. CD's can also provide inexpensive after-sales training. Most websites can be converted to an autoplay CD at very low cost. Other Marketing Services InterComm works with a small network of trusted SMME's who together offer the full range of services required in the field of marketing including corporate identity, writing of news releases, brochure design, repro & print, event management, IT services and the updating of databases.		DESIGN PORTFOLIO Marketing Strategy Workshops Successful websites are based on a sound marketing strategy derived from your competitive advantage and core competence. The InterComm Internet Marketing Strategy Workshop is a fast-track, scientifically structured process designed to define, understand and anticipate the numerous marketing opportunities that electronic media. The result of this process is a documented marketing and business development strategy that is market and client-oriented. It integrates all aspects of market, product and competitor analysis, business development, customer relationship management and employee communications. Operations, IT and system issues are also identified as constraints in serving customers. The strategy is broken down into actionable projects (including IT, internet and e.Commerce projects where appropriate). The interactive approach brainstorms a practical strategy while ensuring buy-in from management and staff. It leverages the company's understanding of its competitive advantage and constraints, but harnesses the consultants' experience of both technology and marketing. Get started on Twitter today! Twitter is an exciting new marketing tool for any enterprise that offers original content or advice. If you think Twitter is an ideal branding tool to build credibility for your organisation let InterCommSA help to set up your Twitter account, design your background, identify initial articles to tweet and give you the information and software you need to get you "tweeting" like a professional

Internet Site Development Articles

Consultants, gurus and other marketing problems.
Technology is not the message, it's the medium. Decide first on your content, your message and your marketing strategy; then use appropriate technology tools to deliver the message quickly, efficiently and effectively.

Project Management Articles

Outsourcing in technology projects
Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.

Management Articles

The Art of Persuasion
Persuasion is a vital skill every entrepreneur needs to learn. We’re not talking about manipulation. Underhanded techniques and lying won’t get you anywhere (actually it can get you very rich, but let's not go there).