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ADVERTISING PORTFOLIO
A good logo should be flexible - it should be able to be converted to a variety of marketing and branding applications. You should also have a version that can be used for dark backgrounds.
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INTEGRATED CAMPAIGNS
Sometimes technology is the best way to get your message across - we make cost-effective use of the internet, email, intranets, digital documents and databases. But often we use old-fashioned paper and ink.
- We begin with a sound marketing STRATEGY derived from your competitive edge!
- Then we create your CONTENT - text, photographs, videos - making sure we cover what makes your products and services unique.
- We help you select the appropriate MARKETING TOOLS to deliver your message cost-effectively - whether it's print, electronic or web-based.
- We IMPLEMENT based on proven project management techniques from first concept to delivery.
- More on our Strategy Services
WEB ADVERTISING
InterComm South Africa has a disciplined briefing and assessment methodology to assist clients to make the right long-term decisions.
Graphics give impact and memorability, words change opinions and drive sales! Getting your content right is our first priority. By working with a professional copywriter, your wording is not only grammatically correct, but written to attract your niche target market - AND improve your Page Rank on Google.
Web design is fundementally different to design in other advertising media because a website is multidimensional and interactive
MEDIA ADVERTISING
Media advertising is expensive and many companies save their budget for placement by designing advertising material in-house, or allowing the publication to do it.
If your advertisements are out-dated or not bring in sales leads, let InterComm lend a hand.
We provide you with advertising material in a format that can be emailed to magazines or newspapers. We don't take your 16,5% media commission. You, the client, remain "hands-on" in terms of media bookings and getting the best print quote.
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PRINT ADVERTISING
If you print an in-house or company newsletter, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool. We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production.
In addition to supply professional material for your printing house, InterComm provides a compressed, searchable PDF for emailing so you get double-impact on your communication campaign.
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Using Colour
Blue represents harmony and stability; brighter blues are more dynamic, baby blues are softer and navy more conservative.
Red is the most dynamic of colours, but can seem aggressive. It can be used with other primary colours to convey "fun".
Yellow, Brown, Orange, Green in combination give a sense of nature, earthiness and warmth
Green is creative, environmentally friendly and forward thinking (green for go!) It can be difficult to print accurately.
Purple, gold and silver are often associated with royalty, wealth and opulence
Black and grey show self-confidence, power, strength and trustworthiness, but can seem to conventional if not used in combination with more dynamic elements and styles
Using shape
Curves and straight lines also play a role in the end product of a logo. Curves could signify being a soft caring and support specialist type business.
Straight sharp lines can show that the company is in the high tech, engineering or number-orientated sector with both its feet on the ground.
Diagonal lines show innovation and dynamism. Logos with a spiral or "swish" are used to show energy and continuous improvement. They are ubiquitous technology companies.
Squares are stable, triangles combine stability with dynamism, and circles show completeness.
Fonts
San-serif fonts look modern. Serif fonts (like InCert and WebNet) might be considered "old fashioned" but are ideal for a company wanting to stress traditional values like stability, service and professionalism.
Decorative fonts (like the Snowball Rally and Biker Buzz) should be used with care as they can look dated. A logo must stand the test of time, representing your company to the world for years to come!
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BRANDING & LOGOS
InterComm only handles logo design for client where it is required by the website, and is not already in existence. Once we have designed the logo, we usually also handle stationery and other marketing materials on behalf of the client.
SUCCESSFUL LOGO DESIGN
The logo has to be simple and short, yet very easy for even the sub-conscious mind to remember.
Complex logos combined with gradient tones, metallic finishes and 3D effects are attractive, but not very practical. A logo must be able to be shown at a range of sizes, and complex logos can look like little more than a smudge. The cost of advertising or printing a full color or metallic logo will be much more expensive. A smart gold logo appears mustard, silver turns to grey.
Businesses need a logo that is looks good whether it is 2 metres tall on a panel van, or 1 inch wide in the corner of an Excel spreadsheet. It needs to work equally well on a business card, a cardboard box, a brochure, street signage or a web page. It should also have a black and white version for faxing and invoicing, as well as a version for dark backgrounds.
WHAT DO YOU MEAN "REFRESH"?
Designing a new corporate identity is a complex and expensive process. A new logo design costs upwards of R5 000 depending on the applications required. And then the company must go through the process of redesigning business cards, brochures, vehicles and other branded items. Redesigning a corporate identity is not a project to be undertaken lightly!
However, many company are stuck with a logo that is outdated, difficult to work with or just poor quality. Under these circumstances, InterComm can "refresh" the logo rather than redesign. A picture is worth 1 000 words, so we'll give two examples:
| OLD LOGO |
REFRESHED LOGO |
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| OLD LOGO |
REFRESHED LOGO |
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The neon halo around the ball and fading "swish" and prevented the oldlogo being used on a dark background. The 3D text is 80's (and can't be used small), the ball doesn't balance on the "i".
...so we "purified" the colours, the edges are crisp and the flat colours work well at any size, in black and white, or in either one of the colours.
See our print portfolio for the versatility of their logo in the "real world" of marketing! |
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LOGO PORTFOLIO
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InterComm South Africa © 2011