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Marketing Strategy & Branding

InterComm South Africa works with your sales team to prepare a practical, cost-effective Marketing Plan to define your competitive advantage and identify which advertising tools are delivering real sales leads and improving service levels.

Whether its a printed publication, an advert or a website, our eagle-eyed attention-to-detail ensures that it presents a professional, coherent message about your company.

Websites & Internet-based Applications

A web designer is more architect than artist – function matters! We are Drupal specialists who can write content, design AND programme.

We build moible-friendly websites and intranets to drive sales and corporate communications, and eLearning systems for training and education.

Advertising Design & Media Material

If your advertising isn’t bring in leads, let InterComm review your media strategy, and bring your media adverts up to date. We will help you choose the right magazines and newspapers based on readership demographics.

And we don’t take your 16% media commission or charge a percentage of every print job. You, the client, remain “hands-on” in terms of media bookings – and that’s no bull!

Magazine & Print Layouts

If you print a company newsletters or brochures, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool.

We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production. We’ll but the “fizz” back into your corporate communications.

Logo Design & Branding

InterComm usually only handles logo design for client where it is required by the website, and is not already in existence. Once we have designed the logo, we usually also handle stationery and other marketing materials on behalf of the client

Many company are stuck with a logo that is outdated, difficult to work with or just poor quality, but they don't want to lose years of reputation and recognition. InterComm can "refresh" the logo rather than redesign.

Logo design tips

The logo has to be simple and short, yet very easy for even the sub-conscious mind to remember.

Complex logos combined with gradient tones, metallic finishes and 3D effects are attractive, but not very practical. A logo must be able to be shown at a range of sizes, and complex logos can look like little more than a smudge. The cost of advertising or printing a full color or metallic logo will be much more expensive. A smart gold logo appears mustard, silver turns to grey.

Businesses need a logo that is looks good whether it is 2 metres tall on a panel van, or 1 inch wide in the corner of an Excel spreadsheet. It needs to work equally well on a business card, a cardboard box, a brochure, street signage or a web page. It should also have a black and white version for faxing and invoicing, as well as a version for dark backgrounds.

A picture is worth 1 000 words. See our logo portfolio for the versatility of their logo in the "real world" of marketing!

Logo design begins with branding

A logo isn't just a graphic shape, or your company name in a cool font.

There are many, many articles on good logo design covering the colour choices, the psycho-dynamics of shapes and the latest trend in flat or 3D icons. Yet, all these articles fail to mention the most important part of this process - before designing or redesigning a logo, companies need to have a solid understanding of their market. This includes your strategic messages, ideal customer profiles and competitive position. It is only on this solid foundation that effective logos, advertisements and websites can be designed.