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Marketing Strategy & Branding

InterComm South Africa works with your sales team to prepare a practical, cost-effective Marketing Plan to define your competitive advantage and identify which advertising tools are delivering real sales leads and improving service levels.

Whether its a printed publication, an advert or a website, our eagle-eyed attention-to-detail ensures that it presents a professional, coherent message about your company.

Websites & Internet-based Applications

A web designer is more architect than artist – function matters! We are Drupal specialists who can write content, design AND programme.

We build moible-friendly websites and intranets to drive sales and corporate communications, and eLearning systems for training and education.

Advertising Design & Media Material

If your advertising isn’t bring in leads, let InterComm review your media strategy, and bring your media adverts up to date. We will help you choose the right magazines and newspapers based on readership demographics.

And we don’t take your 16% media commission or charge a percentage of every print job. You, the client, remain “hands-on” in terms of media bookings – and that’s no bull!

Magazine & Print Layouts

If you print a company newsletters or brochures, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool.

We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production. We’ll but the “fizz” back into your corporate communications.

Brochures, Magazines & Newsletters

A5 Product Booklet
Glossy A4 Brochure
Corporate Magazines
Annual Reports & Employee Reports
Corporate Newsletters (Ecomployee Communication)

InterComm will design and provide print-ready material for your corporate magazine or employee communications newsletters in an appropriate format for your printing house. You, the client, remain "hands-on" in terms of getting the best print quote.

Let InterComm do your typesetting, design a new masthead, clean up your editorial, source royalty-free images and ensure a professional, quality marketing and communications tool.

In addition to professional material for your printer, InterComm provides a compressed, searchable PDF for emailing so you get more double-impact on your print campaign

Our Design & Copywriting Principles

Know your primary objective.

Are we featuring a new product or service? Promoting brand awareness? Driving traffic to your website? Looking for a response to an offer? This will dictate all factors of target audience, message, and timing.

Get your message across.

We have about 5 seconds to get the attention of your reader. Headlines and captions are often all a casual reader will see — your headline and image should draw them into reading further.

Understand your medium and competitors.

We review the content of the magazine in which you are advertising, check competitors websites and brochures. We rarely recommend generic corporate adverts with a beautiful but meaningless photo to represent your industry. We focus your advert on the right product with the right message for this particular reader. If possible, we talk to one of your customers, or people in your target audience.

Walk in the shoes of your audience.

We appeal to their tastes, needs and perspective. Your prospects want to know what's in it for them. Outline the overall benefit of your product or service before describing its features. Even when you think the market already knows all about you.

Drafting your text.

First we talk to your sales team - they know the questions they are asked, and the features customers ask about. We aim to be clear and use an appropriate tone and language and keep jargon to a minimum. Where appropriate, we use bulleted lists, indents and call-out boxes.

Pick one image or focal point.

Cluttered design weakens your ad. Your primary image should depict a benefit from the customer's perspective. We recommend limit the use of fonts, icons and gratuitous stock photographs. Colourful ads are usually more memorable.

Your call to action should be crystal clear.

Prospects should know precisely how to obtain the product or service. Give contact information, a website address or a link. We make sure your logo is displayed in high quality and your company name is clear.

Proof and proof again.

There is nothing more embarrassing than a typo. And nothing loses a sale faster than a wrong phone number or e-mail address!

Rally the support of your sales team.

Make sure they know what you're advertising, and have a method to track which advertisements are working for you.