The internet is a great marketing tool: inexpensive, flexible,
easy to update. But what you get out of your website, depends on
the planning, effort and marketing knowhow that goes into it.
InterComm offers a comprehensive web strategy and development service,
which includes steering companies through the potential and pitfalls
of marketing over the web.
Invest in good design
There are two basic philosophies:
- Keep it simple
- Make it exciting
The balance between these two should be based
on the interests of your potential customers and prospects.
That means your first step is finding out more about both their
buying and browsing habits.
Try to identify a "hook" - something interesting and
enjoyable that keeps customers and prospect coming back again and
again. Keep in mind that no gimmick or cleverly animated graphic
will take the place of an elegant design, clear navigation and
effective, interesting content!
Know your business or marketing objectives
- To establish a web presence, simply increase international
awareness of your products or services
- Increase sales, place orders and generate good business leads
- Support existing advertising
- Offer added services (monitoring order progress, after sales
service, complaints)
- Provide the latest information on new products/services, promotions,
events
- Build a database for product mailings
- Survey customers/prospects
- Recruit new employees
- Tell your community about your progressive environmental policies,
affirmative action progress or a politically sensitive project.
- Identify new business partners, franchisees or suppliers
- Gather supplier invoices or details
- Distribute Requests for Information, Proposals or Quotations
- Learn about customers' and prospects needs and buying patterns.
What else do you NEED to know?
Your web statistics will give you a whole lot of additional
information about your market, your prospects and their interests.
Use this informaton to continually improve and expand your site.
- How many people are visiting your Web site and where are they
from
- When they are visiting your site
- How long they stay and where
- Which products (or pages) are most popular
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