The internet is a great marketing tool: inexpensive, flexible, easy to update. But what you get out of your website, depends on the planning, effort and marketing knowhow that goes into it.

InterComm offers a comprehensive web strategy and development service, which includes steering companies through the potential and pitfalls of marketing over the web.

Invest in good design

There are two basic philosophies: 

• Keep it simple 
• Make it exciting

The balance between these two should be based on the interests of your potential customers and prospects. 

That means your first step is finding out more about both their buying and browsing habits. 

Try to identify a "hook" - something interesting and enjoyable that keeps customers and prospect coming back again and again. Keep in mind that no gimmick or cleverly animated graphic will take the place of an elegant design, clear navigation and effective, interesting content!

Know your business or marketing objectives

• To establish a web presence, simply increase international awareness of your products or services
• Increase sales, place orders and generate good business leads
• Support existing advertising
• Offer added services (monitoring order progress, after sales service, complaints)
• Provide the latest information on new products/services, promotions, events
• Build a database for product mailings
• Survey customers/prospects
• Recruit new employees
• Tell your community about your progressive environmental policies, affirmative action progress or a politically sensitive project. 
• Identify new business partners, franchisees or suppliers
• Gather supplier invoices or details
• Distribute Requests for Information, Proposals or Quotations
• Learn about customers' and prospects needs and buying patterns.

What else do you NEED to know?

Your web statistics will give you a whole lot of additional information about your market, your prospects and their interests. Use this informaton to continually improve and expand your site.

• How many people are visiting your Web site and where are they from
• When they are visiting your site
• How long they stay and where
• Which products (or pages) are most popular

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